| IT METROHUB 8 WEEK TRAINING

Google Marketing

8 WEEKS • 100% HANDS-ON • MENTORSHIP • CAREER-PLACEMENT
In the Google Marketing class by IT Metrohub, students will learn the essentials of Google Ads, SEO strategies, and analytics. The course focuses on practical skills for creating effective ad campaigns, optimizing website content for search engines, and analyzing performance metrics to drive marketing success.
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WHAT WILL YOU LEARN

  • Fundamentals of Google Ads
  • Creating and managing effective ad campaigns
  • Search Engine Optimization (SEO) strategies
  • Keyword research and optimization
  • Website content optimization for search engines
  • Analyzing and interpreting Google Analytics data
  • Measuring and improving campaign performance
  • Utilizing advanced marketing tools and techniques
  • Best practices for digital marketing success
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Google Marketing curriculum

The curriculum also covers assisting businesses in establishing and optimizing their Google Business Profiles. Students will learn how to set up Google Business accounts, manage business information, enhance online visibility through local SEO, respond to customer reviews, and utilize Google My Business features to attract and engage customers. This training ensures businesses can maximize their online presence and local search performance.

COURSE OBJECTIVES:

Fundamentals of Google Ads

The "Fundamentals of Google Ads" module covers creating effective ad campaigns, understanding bidding strategies, targeting audiences, and analyzing ad performance to optimize ROI.

Advanced Google Ads

Advanced Google Ads enables businesses to create targeted ad campaigns, reach potential customers, and optimize ad spend for maximum ROI through various bidding and targeting options.

Google Tag Manager

Google Tag Manager simplifies the process of managing website tags, allowing businesses to efficiently deploy and update tracking codes for analytics, conversion tracking, and remarketing without the need for manual code changes.

Google My Business

Google My Business provides businesses with a free tool to manage their online presence, connect with customers, and enhance their visibility on Google Search and Maps.

Google Analytics

Google Analytics provides comprehensive insights into website traffic, user behavior, and marketing effectiveness, empowering businesses to make data-driven decisions and optimize their online performance.

Google Optimize

Google Optimize enables businesses to conduct website experiments and personalization, allowing them to test different versions of their website and tailor user experiences for improved engagement and conversions.

Google Ad ROI

Google Ad ROI measures the return on investment generated from advertising campaigns on Google, indicating the effectiveness of marketing efforts in driving desired actions and outcomes.






YouTube Advertising

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Google Marketing Research

Google Marketing Research provides valuable insights into consumer behavior, market trends, and industry dynamics, enabling businesses to make informed decisions and develop effective marketing strategies.